Sorella + Co.

The Pantone Colour of the Year 2018 Has Been Announced! But Should You Blog About It?

7 Dec 2017 | Caroline's Edits, Work & Careers

Pantone of the year 2017

The Pantone Colour of the Year 2018 has just been announced – should you be talking about it? The short answer is…maybe?

We talked before about how you can use your favourite movies and TV shows to create engaging content and the rules are the same for news such as the Pantone Colour of the Year. If you have your own angle, point of view or something to show your customers then go for it. If you are just writing about this news because you feel like you ought to then you might find your time is better spent elsewhere.

Pantone Colour of the Year 2018

This year the chosen shade is the deep and mystical ultra violet.

Pantone Color of the Year 2018

Here’s what those creative people at Pantone have to say about the Pantone Colour of the Year 2018 – Ultra Violet.

“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

You Should Blog About the Pantone Colour of the Year If…

You have products to show off in that shade

Do you have wedding cakes in this vibrant purple tone? Shots from a great wedding? Bridesmaid dresses? Grab this opportunity to promote your services and products.

You have an opinion

It’s not enough to simply tell people what the chosen shade is, you need something to make it relevant to your business. If you don’t have any products or images to use then instead talk to your customers about how they can bring this shade into their wedding and what other colours will look great alongside it.

You’re prepared to shout about it

A lot of people will be covering this story so it’s unlikely you will get much website traffic from google on this topic – the competition is just too strong for smaller websites to compete. However, social media is another story – make sure you post your story a few times and include hashtags such as #pantonecoloroftheyear #pantonecoloroftheyear2018 #pantonecoloroftheyearultraviolet #pantonecolouroftheyear #pantonecolouroftheyear2018 #pantonecolouroftheyearultraviolet #ultraviolet so your story can be found by people other than your current followers.

You Shouldn’t Blog About the Pantone Colour of the Year If…

You simply have nothing to say

Does the Pantone Colour of the Year make you feel a bit…meh? If you have no real opinion or idea of what to talk about when it comes to this pretty purple tone then don’t force it. There are a million other ideas you could blog about for your business, don’t force anything that doesn’t come naturally.

Have you created a blog post about the Pantone Colour of the Year 2018? Tag us in your Instagram and Facebook posts, we’d love to see them!

Caroline x